As a senior insurance agent, you may think that social media is not necessary for your business. Whether you have been in the industry for a while or just starting out, social media is an integral part of building up your clientele. While it may seem like a trend or something only for the younger generation, the popularity of social media platforms continues to grow. As such, insurance agents should start to integrate social media marketing into their business’ marketing strategy. Here is what you need to know about social media and insurance agents.
What Are The Benefits of Social Media?
There are many benefits to using social media as part of your insurance agency’s marketing strategy, and not taking advantage would be a detriment to your business. First and foremost, your business will be able to reach a larger audience. On average, there are three billion users worldwide using social media every month. That is a lot of people you could potentially be marketing to!
Secondly, utilizing social media allows you to engage with your clients and prospects more effectively than traditional advertising. You can post articles or share other content that is applicable to your business and even ask for feedback. The more you post and interact with your customers, the more your business will be at the forefront of your customer’s minds when they are shopping for a new product/service.
Also, social media allows you to present yourself positively to your customers in a variety of ways. You are in control of the brand and how it sounds, in addition to showcasing your wins as a company and your expertise. The more authentically you present the company, the more your customers will trust your business and want to work with you.
What Social Media Platforms Are Ideal?
The average social media user spends at least two hours a day on any one of eight different platforms. Fortunately, you do not need to use that many to reap the benefits. Insurance agencies really only need to focus on three big social media platforms: Twitter, YouTube, and Facebook. These three are the best social media for insurance agents because they all allow paid advertising.
This is important because it gives you the capability to reach a specific demographic so you are not wasting your ads on clients you do not want. Paid ads can also look very similar to other content on certain platforms such as Twitter, meaning that more people have eyes on what you are trying to advertise.
Why is Social Media Marketing Important?
In addition to all the reasons noted above, social media marketing is essential because it allows you to follow your customer’s buying behaviors. Rather than using traditional advertising where you might be able to pinpoint your target customer and hope your ads relate to them in some way, you can specifically tailor your advertising to match what your potential customers are buying/liking at that moment. Knowing what type of content your target audience is engaging with will help you figure out the best marketing strategy for your agency.
How Do I Get Started?
To learn more about engaging with your leads on social media, contact us at American Senior Benefits. Our affiliated experts will be happy to answer any questions you have.