Selling to a niche market, such as the senior market, can be a lucrative career move for an insurance broker or agent. Senior insurance leads can be profitable because the pre-retirement stage causes people to rethink their finances and insurance rates.  Senior insurance leads are out there, but how do [...]

The best gifts you can give to senior prospects are the gifts of knowledge and experience. To serve them well, you need to get to know them. You need to understand their wishes, hopes, and dreams and how they envision the rest of their lives playing out.  That is a [...]

Many people are working past their normal retirement age to plan well for a comfortable retirement. However, as seniors enter life’s final season, they have many questions about finances, insurance, and medical care.  This is the season when seniors rely heavily on guidance and advice from their insurance agents. With [...]